Preg is a magazine and digital platform focused on sustainability, fashion, and storytelling. The magazine highlights shoes that are passed down through generations, exploring the memories, history, and personal value connected to them. Through photography and editorial storytelling, Preg shows how fashion can carry identity and meaning beyond trends.

The website expands the concept by focusing on the reuse of clothing and shoes in general. It promotes second-hand fashion, repairing, and more conscious consumption, encouraging a sustainable approach to style and selfexpression.